4 Client-Attracting Offers Every Coach Should Have (From Free to Premium)

If you’re a coach or solopreneur struggling to turn attention into action, the problem might not be your expertise, it’s your offer stack.

Having the right mix of offers helps you attract leads at every stage of the buyer journey, from brand-new browsers to ready-to-buy believers. In this article, I break down the 4 core types of offers every coach should build (in this order), along with practical examples and tips for each.

1. Free Lead Magnet (Build Awareness & Trust)

Your free offer is the handshake, the way you start relationships and build your email list.

This could be:

• A checklist or cheat sheet

• A short email course

• A quiz with a personalized result

• A value-packed PDF guide or video

Pro Tip: Make it hyper-specific and solve one small but meaningful problem. Avoid fluff. You want them to get a “quick win” that builds trust fast.

Place this freebie everywhere: your website, LinkedIn bio, pinned posts, YouTube descriptions, etc.

2. Low-Ticket Starter Offer (Filter for Action-Takers)

Next, you want a small paid offer that gives a deeper taste of your value while qualifying your audience. Think of it as your “first date” offer.

Examples include:

• A $27 digital workbook or toolkit

• A $49 one-hour live workshop

• A $19 template pack

Why it works: People who buy (even at a low price) are far more likely to become coaching clients than those who never take action.

Pro Tip: Use this to warm up your audience, not make a living. Its real job is to build buying behavior.

3. Core Coaching Package (Your Main Offer)

This is the heart of your business. Your core coaching package should deliver a clear transformation, not just a set number of sessions.

A good offer might be:
“Launch your first productized offer in 6 weeks,” instead of “6 coaching calls for $1,500.”

Frame your package around:

• Outcomes

• Milestones

• Time-limited commitment (4, 6, or 12 weeks)

Pro Tip: Use your clients’ words when describing your package. Address their pain points, goals, and language in the offer title and copy.

4. Premium/High-Ticket Offer (Deep Support for Top Clients)

Finally, your high-ticket offer is for clients who are ready for next-level results. This is often high-touch, exclusive, and limited in availability.

Examples include:

• A 1-day VIP Strategy Session

• A 3-month 1:1 coaching container

• A group mastermind

• Ongoing retainer support

Pro Tip: You don’t need this right away. Focus on getting consistent results for your core clients first, then use testimonials and demand to roll out a high-end experience.

Putting It All Together: Your Offer Ladder

Don’t try to launch all four at once. Start simple.

Here’s how I recommend you build:

1. Launch your core coaching offer first

2. Add a lead magnet to attract and nurture leads

3. Introduce a low-ticket offer to filter buyers

4. Roll out your premium offer when you’ve got proven client success

And here’s the best part: You can repurpose content across all these offers.
A free checklist can evolve into your workshop, which leads into your coaching package, and then your VIP offer.

Ready to Build Your Offer Stack? Book a 1:1 coaching call with me and we'll walk through it together.

Got questions or want to share your current offer stack? I’d love to hear from you in the comments or via email.